In today’s competitive market, there should be more emphasis on how your home is marketed to potential buyers. Many sellers do not fully realize how much of an impact their Realtor’s marketing plan has on not only the length of time it takes to sell, but the price that they get for their home. The Melcher Real Estate Group strives to go above and beyond the level of marketing of our competitors without charging our clients more to do so. We are passionate in what we do, and we believe in providing a superior product to our valued clients.
Let me introduce you to the way we do business.
Prior to your home going on the market, our team will walk you through our pre-listing checklist to ensure your home is ready for the market, shows its best, and appeals to the widest array of buyers ensuring our clients leave no money on the table.
This includes a pre-listing staging consultation with one of our accredited staging professionals, a consultation on recommended repairs and improvements that will maximize your return on investment, and a consultation on how to properly prepare your home for showings.
All of this included at no additional charge to our clients and just one more way we go above and beyond our competitors without charging our clients more to do so.
The first step to creating a great first impression, and getting the buyer to take a closer look, are the pictures. Buyers browse online and use the pictures as their initial determining factor of whether to click on the listing for more information or to click the next button.
We have professional pictures taken of all our listings which will present your home in the best light possible. Every single picture is put through photo editing software to give it that "straight out of the magazine" look. All of our photography is done in house which allows us to ensure a high standard and consistent results for each and every listing.
Video is the most impactful form of marketing. It draws in people in a way that text or pictures alone can never do. It allows us to showcase features of a home that can't be captured with a picture.
The Melcher Group creates a video presentation for all of our premier listings. With these videos, potential buyers will be able to experience your home in a way that they are not used to. Video gives buyers a unique perspective when viewing your home online and has been shown to drive more buyers to our listings versus the competition.
As soon as a buyer walks in the front door, they will be greeted with a professionally printed full color brochure showcasing all the wonderful amenities and features your home has to offer them. The brochures are also mailed out to prospective buyers.
This extra step that we take helps your home stand out from other houses the buyer may be looking at, and it ensures they do not overlook any of the value adding features of your home.
Post Contract -
To The Closing Table
Once your home is under contract we will guide you through the buyer's inspection period and subsequent repair request negotiations, the buyer's appraisal process, and to the closing table.
The systems we have in place, and our active management of the closing process, helps ensure a smooth and timely closing by ensuring all parties in the transaction are doing what they are supposed to be doing when they are supposed to be doing it. This shows in our 97% closed-on-time success rate.
Cole is highly professional and provided valuable market expertise in helping me sell my home. He helped me to prepare my home for sale and gave me valuable insight into making the home market ready to obtain the best possible price. Cole is also very high tech in his use of texting and email. Since I did not live in the market during the sales process, he handled all the documents electronically which really made it easy for me.
Years of Experience
Average Sales Price to Asking Price Ratio
Average based on trailing five year average. Non-rounded figure is 100.49%
Faster Sales Than Average
Melcher Group Five year trailing average five days on market before contract versus Nashville market five year trailing average of 55 days on market
Average Closings Per Year
The Melcher Group
of Benchmark Realty, LLC
Exceptional Service | Exceptional Marketing | Exceptional Real Estate
Direct: (615) 305-3910
Office: (615) 432-2919