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In today’s competitive market, there should be more emphasis on how your home is marketed to potential buyers. Many sellers do not fully realize how much of an impact their Realtor’s marketing plan has on not only the length of time it takes to sell, but the price that they get for their home. The Melcher Real Estate Group strives to go above and beyond the level of marketing of our competitors without charging our clients more to do so. We are passionate in what we do, and we believe in providing a superior product  to our valued clients.

Let me introduce you to the way we do business.

Selling a Home?

Selling a home is not one large step but a series of many small steps. The Melcher Real Estate Group knows exactly how to get you through those steps easily and efficiently to relieve most of the stresses of selling a home.

The Melcher Real Estate Group are experts at marketing real estate so that it sells fast and for the most money. We have a proven track record to back that up which is evident in the fact that; A) Our listings sale for a higher sale price/ask price ratio than the Nashville average and B) Go under contract 10x faster than the Nashville average.


Since 94% of buyers start their home search online we understand that in order to attract buyers, we must first wow them and excite them from behind their computers. Our proven marketing plan is tailored for each individual listing and is guaranteed to get your home sold faster and for the most money.

The first step of our marketing plan is to present your home in the best light while showcasing all of its amazing features. To help create an amazing first impression (online & in-person), professional pictures are taken, professional quality marketing materials are designed, and a professional presentation video is created. While a buyer may be visiting several homes with their agent, your home will be the one they are looking forward to seeing the most.

In order for your home to sell fast and for the most money, we need to get the word out that your home is for sale. Our listings are placed on the multiple listing service (MLS) and then syndicated out to thousands of different websites. We then pay the top websites to promote our listings. This consists of paid advertising on sites like Trulia, Zillow, and which brings our listings to the top of search results to gain more exposure. We pay for advertising on top social media platforms and your home will also be featured on our website. This is just a small fraction of what all we do to drive exposure to our listings.

Pre-Listing Consultations

Prior to your home going on the market, our team will walk you through our pre-listing checklist to ensure your home is ready for the market, shows its best, and appeals to the widest array of buyers ensuring our clients leave no money on the table.

This includes a pre-listing staging consultation with one of our accredited staging professionals, a consultation on recommended repairs and improvements that will maximize your return on investment, and a consultation on how to properly prepare your home for showings.

All of this included at no additional charge to our clients and just one more way we go above and beyond our competitors without charging our clients more to do so.

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The first step to creating a great first impression, and getting the buyer to take a closer look, are the pictures. Buyers browse online and use the pictures as their initial determining factor of whether to click on the listing for more information or to click the next button.

We have professional pictures taken of all our listings which will present your home in the best light possible. Every single picture is put through photo editing software to give it that "straight out of the magazine" look. All of our photography is done in house which allows us to ensure a high standard and consistent results for each and every listing.

Video Presentations

Video is the most impactful form of marketing. It draws in people in a way that text or pictures alone can never do. It allows us to showcase features of a home that can't be captured with a picture.

With these videos, potential buyers will be able to experience your home in a way that they are not used to. Video gives buyers a unique perspective when viewing your home online and has been shown to drive more buyers to our listings versus the competition.

Listing Brochre

Marketing Material

As soon as a buyer walks in the front door, they will be greeted with a professionally printed full color brochure showcasing all the wonderful amenities and features your home has to offer them. The brochures are also mailed out to prospective buyers.

This extra step that we take helps your home stand out from other houses the buyer may be looking at, and it ensures they do not overlook any of the value adding features of your home.


Once the offers start coming in, we will assist and advise you on how to respond in order to get you the best deal.

Cole Melcher holds two negotiation certifications. One from the Real Estate Negotiation Institute and the other through the National Association of Realtors.

With his knowledge & expertise you are certain to not leave any money on the table.

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Contract To Closing

Once your home is under contract we will guide you through the buyer's inspection period and subsequent repair request negotiations, the buyer's appraisal process, and to the closing table.

The systems we have in place, and our active management of the closing process, helps ensure a smooth and timely closing by ensuring all parties in the transaction are doing what they are supposed to be doing when they are supposed to be doing it. This shows in our 97% closed-on-time success rate.


Quick Stats:


Transactions Closed


Years of Experience


Average Sales Price to Asking Price Ratio

Versus Greater Nashville average of 97.70%


Faster Sales Than Average

Melcher Group Five year trailing average 5 days on market before contract versus Greater Nashville average of 55 days on market


Average Closings Per Year


Cole is highly professional and provided valuable market expertise in helping me sell my home. He helped me to prepare my home for sale and gave me valuable insight into making the home market ready to obtain the best possible price. Cole is also very high tech in his use of texting and email. Since I did not live in the market during the sales process, he handled all the documents electronically which really made it easy for me.

Bob MacKendrick

Spring Hill

100% 5 out of 5 star reviews

from all past clients on

google, facebook, zillow, trulia, and


Now that you have had an opportunity to review our listing process we encourage you to learn more about who we are by visiting the "About Us" page.

Or contact us today to schedule a free listing consultation

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The Melcher Group

of Benchmark Realty, LLC

Exceptional Service | Exceptional Marketing | Exceptional Real Estate


Direct: (615) 305-3910

Office: (931) 281-6160


Thank you for contacting us. We will be in touch soon.

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